Pizza Hut, the Quick Service Restaurant (QSR) chain ties up with Hindustan Unilever Ltd (HUL) to offer Kwality Wall’s desserts and ice-creams in the menu for customers at its restaurants as well those who opt for takeaways. With this, Pizza Hut expects to increase its average order value by 10 percent approximately with orders for Kwality Wall’s ice-creams and desserts.
A statement from the QSR chain reiterated that through this tie up it aims to further delight its customers and further strengthen its delivery chain as according to a consumer research report almost 21 per cent customers order desserts while ordering food for delivery. The research also revealed that ice-cream is considered a preferable meal finisher by several people, particularly the millennials. People can now have pizzas and desserts at the comfort of their homes through just one order. Pizza Hut currently operates 500 stores across India and there is great synergy between the target audience of both it as well as Hindustan Uniliver’s Kwality Wall’s.