India’s rich cultural diversity makes it one of the most attractive tourist destinations. A tip of its beautiful landscapes, wildlife and country where ethnics practices culture, etc changes with every kilometer as one moves from Jammu Kashmir to Kanyakumari. Heritage gives the unforgettable experience of a lifetime. National Tourism Day is celebrated on the 25th of January, every year to commemorate and honor India’s beauty. This day is particularly significant in terms of raising awareness about the importance of tourism in India and its contribution to our economic growth
The ministry of tourism is observing National Tourism Day under the aegis of ‘Azadi Ka Amrit Mahotsav’, a 75-week grand celebration to mark 75 years of India’s independence. This year’s theme for National Tourism Day is ‘Rural and Community Centric Tourism’. As part of National Tourism Day, seminars, cultural events and other programmes will be organised by the Center in association with the Telangana government. While several states have organised events to promote tourism in their region, the central government is organizing the main event in Telangana’s Pochampally village, a weavers’ hamlet on the outskirts of Hyderabad.
Known for its famous hand-woven Ikat saris, Pochampally was selected as one of the best tourism villages by the United Nations World Tourism Organization (UNWTO) in November 2021. Programmes including cultural events, light and sound shows will also be organised at 75 major tourism centers and all tourist destinations across the country.
Covid Impact
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The tourism sector is one of the worst affected by the impacts of COVID-19.
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International arrivals have increased by just 4% in the second year of the pandemic; with 1 billion fewer arrivals when compared to pre-pandemic levels.
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63% of experts from the World Tourism Organization (UNWTO) believe the sector won’t fully recover until 2024.
Indian government long term measures-
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The government is allotting separate funds for tourism to attract the tourists back to the country.
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The Indian government is in discussion with the Healthcare accreditation agencies in another country to offer fitness certificates for visa purposes to encourage foreign tourists to visit India’s tourist places.
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Indian Government and tourism authorities are ensuring a high level of safety and security measures for both domestic and foreign tourism.
