Addressing the rising costs of education, Invest4Edu empowers families with personalized financial solutions and AI-powered planning tools. CEO of Invest4Edu, Peeyush Aggarwal emphasizes the company’s commitment to bridging the “education execution gap” and ensuring financial stability, guiding students toward successful higher education pathways. He highlights the company’s mission to empower families, bridge the education execution gap, and ensure financial stability for students pursuing higher education.
It is evident that Invest4Edu has revolutionized the education investment sector. Could you discuss the company’s genesis and what specific need you and your co-founders identified that inspired Invest4Edu?
Every parent wants best for their children, especially when it comes to education. But sometimes parents don’t have the information they need to do what’s best for their kids. We co-founders had experienced something similar when it came to choosing our career paths, we may have selected alternative occupations that better fit our interests and strengths if we or our parents were more informed about options matching our strengths Also, with inadequate awareness of financial cost and investment means, sometimes, families have to take out loans for their children’s education, and the repayment could jeopardize their other financial plans. Therefore, we want to make sure that every child can unlock their potential and that finances won’t stand in the way of their success.
Could you highlight a key turning point for the next few years that significantly propelled Invest4Edu?
There is a significant awareness gap towards the emerging skills and emerging careers. As part of World Economic Forum report, two third of kids going primary school now would land up in jobs which doesn’t exist today, this is the challenge that we are trying to address as part of Invest4Edu where we are making parents and kids aware of futuristic careers and how they can prepare themselves both by better education planning as well as financial planning to make it happen.
Could you share some of the nuanced challenges faced by this demographic that Invest4Edu is specifically designed to address?
The challenges vary depending on the student’s background, and they are not limited to one or two; they could be financial, involve a lack of clarity between the student and parents, or occur after students complete their education but are unsure of how to turn it into a job. We don’t want to paint everyone with the same brush considering these difficulties. Based on the individual’s profile, we attempt to essentially identify the best personalized response and pathway, increasing the likelihood of success in comparison to a generalized one.
Can you elaborate on the AI-specific technology you are leveraging and how you contribute to truly personalizing the experience?
We are leveraging AI at multiple dimensions, it is enabling us to collate the information from various sources and helping us to get that validated to ensure that we are having right facts and figures to share with our customers. AI is also empowering us to analyze this massive data and huge amount of individuals parameters, to build our core recommendation engine which generates infinite combination of personalized holistic education journeys helping kids to get to their potential, and also enable us to analyze huge financial data for our investment research.
What are the priorities for Invest4Edu?
One of the most prominent priority for Invest4Edu is to continue building our brand and establish ourself as the trusted partner for Parents for their kids education planning and their financial planning. We are leveraging science , technology and empathy to achieve this in a manner which helps a kid to reach to their potential by a holistic personalized education journey and give parents a peace of mind by enabling them to make that journey financially viable.
