Dr. Reddy’s ropes in Sonu Sood as brand ambassador for Rebalanz VITORS drink

IndiGlobal Media

2 years ago

Launches new TV Commercial campaign featuring Sonu Sood
Rebalanz VITORS is a ready-to- serve fruit beverage
The new TVC campaign is available in Andhra Pradesh, Telangana, Karnataka and Orissa

IndiGlobal Bureau

Dr. Reddy’s Laboratories has announced that it has roped in fitness enthusiast, actor and philanthropist, Sonu Sood as its brand ambassador for Rebalanz VITORS, a ready-to-serve fruit beverage. It also released a new TV campaign with the star that sends out the message of making an informed choice for an active lifestyle.

Launched in 2018, Rebalanz VITORS with essential electrolytes and minerals helps replenish essential salts in the body. It comes with 38% less sugar. While a healthy diet and daily exercise are vital to living a healthy lifestyle, it is equally important to keep oneself hydrated. Due to the exertion of exercises and sports, the body gets dehydrated via excessive sweating. Rehydration is necessary to enhance energy and help overcome fatigue. Rehydration is achieved more effectively when electrolytes are added to the rehydration fluid . Replenishing electrolytes is pivotal in managing dehydration . Rebalanz VITORS is available at chemist stores in Andhra Pradesh, Telangana, Karnataka and Orissa. It comes in two flavors – Apple and Orange.

Speaking on the collaboration, Sonu Sood, said, “I am delighted to be partnering with Dr. Reddy’s, a brand which echoes my views on fitness and adopting a healthy lifestyle. I have always advocated to make the right choices in life and trust Rebalanz VITORS to be the perfect rehydration partner for all health-conscious enthusiasts.”

M.V. Ramana, CEO – Branded Markets (India & Emerging Markets), Dr. Reddy’s, said, “Sonu Sood is known for his dedication to fitness and health. We are happy to partner with him and announce him as the face of Rebalanz VITORS. Through the association, we are happy to engage with more consumers and help them make an informed choice, in keeping with our purpose of ‘Good Health Can’t Wait’”.